Pardot to HubSpot migration

Upgrade your marketing automation for greater impact

A creative vector illustration representing marketing platform migration. On the left, scattered gray blocks with faint icons of emails, forms, and landing pages symbolize an outdated system. In the center, these blocks transSwitching from Pardot to HubSpot is more than a technical change — it’s a chance to simplify operations, enhance reporting, and align your marketing and sales teams on one unified platform. With a clear strategy, clean data, and structured testing, the move can transform the way you generate and nurture leads.

What makes this migration unique

  • Different data structures – lists in Pardot become static or active lists in HubSpot.

  • Asset recreation – emails, forms, and landing pages must be rebuilt in HubSpot’s drag-and-drop tools.

  • Workflow translation – Engagement Studio programs are replicated using HubSpot workflows.

  • Redirects required – old Pardot landing pages need redirects to maintain SEO and user experience.

The migration journey

1. Plan & Assess

  • Audit your current Pardot assets: lists, forms, emails, workflows, and landing pages.

  • Define what to migrate, archive, or rebuild.

  • Map fields between systems with a migration matrix.

  • Consider expert support if your setup is complex.

2. Prepare & Move Data

  • Clean data: remove duplicates and outdated records.

  • Export contacts and lists, then import them into HubSpot.

  • Recreate Pardot lists as HubSpot static or active lists.

  • Upload static files (images, PDFs) and update content links.

3. Rebuild Assets & Automation

  • Create fresh emails, forms, and landing pages with HubSpot’s builder.

  • Replicate Pardot automations into HubSpot workflows for lead nurturing.

  • Configure redirects from old landing pages to new HubSpot versions.

4. Test & Launch

  • Validate imported data.

  • Test emails, forms, landing pages, and workflows for accuracy.

  • Activate HubSpot workflows and switch off Pardot automations to avoid conflicts.

5. Train & Optimise

  • Train your team on HubSpot’s tools and reporting dashboards.

  • Monitor campaigns post-launch and refine strategies with HubSpot analytics.

  • Continuously improve using HubSpot’s enhanced engagement and attribution insights.

What you gain with HubSpot

  • Easier campaign management with drag-and-drop assets
  • More flexible segmentation and automation
  • Improved reporting and attribution visibility
  • Centralised marketing and sales data in one CRM
    Faster adoption by marketing teams

Ready to make the move?

Migrating from Pardot to HubSpot unlocks a more powerful, connected, and easy-to-use marketing platform. With careful planning and expert guidance, your transition will be seamless — and your marketing outcomes stronger.

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