Switching from Pardot to HubSpot is more than a technical change — it’s a chance to simplify operations, improve reporting, and align marketing and sales on one unified platform. With a clear strategy, clean data, and structured testing, the move can transform how you generate and nurture leads.

Pardot to HubSpot Migration

This page outlines what makes a Pardot to HubSpot migration different, the steps involved, and what to plan for so you can move without losing performance, tracking, or SEO value.

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What Makes This Migration Unique

• Different data structures – lists in Pardot become static or active lists in HubSpot.

• Asset recreation – emails, forms, and landing pages must be rebuilt in HubSpot’s drag-and-drop tools.

• Workflow translation – Engagement Studio programs are replicated using HubSpot workflows.

• Redirects required – old Pardot landing pages need redirects to maintain SEO and user experience.

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The Migration Journey

1. Plan & Assess

• Audit your current Pardot assets: lists, forms, emails, workflows, and landing pages.

• Define what to migrate, archive, or rebuild.

• Map fields between systems with a migration matrix.

• Consider expert support if your setup is complex.

2. Prepare & Move Data

• Clean data: remove duplicates and outdated records.

• Export contacts and lists, then import them into HubSpot.

• Recreate Pardot lists as HubSpot static or active lists.

• Upload static files (images, PDFs) and update content links.

3. Rebuild Assets & Automation

• Create emails, forms, and landing pages in HubSpot’s builder.

• Replicate Pardot automations into HubSpot workflows for lead nurturing.

• Configure redirects from old landing pages to new HubSpot versions.

4. Test & Launch

• Validate imported data.

• Test emails, forms, landing pages, and workflows for accuracy.

• Activate HubSpot workflows and switch off Pardot automations to avoid conflicts.

5. Train & Optimise

• Train your team on HubSpot’s tools and reporting dashboards.

• Monitor campaigns post-launch and refine strategies with HubSpot analytics.

• Continuously improve using HubSpot’s engagement and attribution insights.

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What You Gain with HubSpot

• Easier campaign management with drag-and-drop assets
• More flexible segmentation and automation
• Improved reporting and attribution visibility
• Centralised marketing and sales data in one CRM
• Faster adoption by marketing teams

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Ready to Make the Move?

Migrating from Pardot to HubSpot unlocks a more powerful, connected, and easy-to-use marketing platform. With careful planning and expert guidance, your transition can be smooth — and your marketing outcomes stronger.

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