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With over 15 years of experience in digital strategy, CRM, AI, and automation, Eli shares her unique insights on fostering relationships between people and systems. In this video, you'll discover: - **Eli's Journey**: From her early days coding to founding Uspeh, Eli highlights her passion for digital marketing and her entrepreneurial spirit. - **Human-Centric Leadership**: Explore the importance of empathy and understanding in business, and how personal relationships enhance professional success. - **Data-Driven Marketing**: Learn how Eli combines her expertise in data with a focus on personal development, creating a unique approach that benefits both her team and clients. - **Team Dynamics**: Eli discusses how nurturing a thriving team environment leads to business growth, emphasizing the value of communication and feedback. - **Key Principles for Success**: Get introduced to Eli's guiding principles, including the importance of being human in a tech-driven world. Key takeaways include actionable insights on building strong relationships, leveraging data for marketing success, and cultivating a supportive team culture. Whether you’re a marketing leader or an entrepreneur, this conversation will inspire you to rethink the role of humanity in business and the systems that support it. Don't miss this opportunity to gain valuable perspectives from a seasoned expert dedicated to transforming the marketing landscape through the power of connection and understanding.https://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/Videos/Eli%20Zheleva%20at%20the%20Scottish%20Marketing%20Network%20Podcast.mp42609nonoHumanCentricLeadershipEliZhelevaHubSpotExpertDigitalMarketingScottishMarketingNetworkhttps://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/AI-Generated%20Media/Images/Blog%20Post%20Visual%20Concept.pngBlog Post Visual ConceptBlog Post Visual Concepthttps://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/uspeh-red-logo-2026-1.pnguspeh-red-logo-2026-1uspeh-red-logo-2026-1https://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/AI-Generated%20Media/Images/HubSpot%20Software%20Industry%20Specialist%20Badge%20Display.pngHubSpot Software Industry Specialist Badge DisplayHubSpot Software Industry Specialist Badge Displayhttps://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/blog%20creator.pngblog creatorblog creatorhttps://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/4.Help%20Desk%20migration%20to%20HubSpot.png4.Help Desk migration to HubSpot4.Help Desk migration to HubSpothttps://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/uspeh-red-logo-2026.pnguspeh-red-logo-2026uspeh-red-logo-20262026-07-09https://uspeh.co.uk/hubspot-for-software-companieshttps://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/Uspeh%20Conversation%20Method-selection.pngUspeh Conversation Method-selectionUspeh Conversation Method-selectionhttps://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/INDUSTRY%20-%20SOFTWARE%20-%20LARGE.svgINDUSTRY - SOFTWARE - LARGEINDUSTRY - SOFTWARE - LARGEhttps://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/Uspeh%20Selfserve%20Flow-selection.pngUspeh Selfserve Flow-selectionUspeh Selfserve Flow-selectionhttps://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/Uspeh%20Hero%20Architecture-selection.pngUspeh Hero Architecture-selectionUspeh Hero Architecture-selectionhttps://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/uspeh-red-logo-2026-1.pnguspeh-red-logo-2026-1uspeh-red-logo-2026-1https://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/Uspeh%20Growth%20Chart-selection.pngUspeh Growth Chart-selectionUspeh Growth Chart-selectionhttps://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/Uspeh%20Renewals%20Timeline-selection.pngUspeh Renewals Timeline-selectionUspeh Renewals Timeline-selectionhttps://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/uspeh-red-logo-2026.pnguspeh-red-logo-2026uspeh-red-logo-2026https://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/Uspeh%20One%20System%20Hub-selection.pngUspeh One System Hub-selectionUspeh One System Hub-selectionhttps://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/Uspeh%20Product%20HubSpot%20Loop-selection.pngUspeh Product HubSpot Loop-selectionUspeh Product HubSpot Loop-selectionhttps://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/Uspeh%20HubSpot%20Graph%20v2-selection.pngUspeh HubSpot Graph v2-selectionUspeh HubSpot Graph v2-selection2026-07-27daily0.8https://uspeh.co.uk/blog/migrating-from-zoho-to-hubspot-unlocking-the-full-potential-of-your-shopify-integrationhttps://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/uspeh-red-logo-2026.pnguspeh-red-logo-2026uspeh-red-logo-2026https://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/sinable.pngsinablesinablehttps://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/ChatGPT%20Image%20Sep%2010%2c%202025%2c%2002_40_33%20PM.pngChatGPT Image Sep 10, 2025, 02_40_33 PMChatGPT Image Sep 10, 2025, 02_40_33 PMhttps://47875486.fs1.hubspotusercontent-na1.net/hubfs/47875486/6.%20Migrating%20from%20Zoho%20to%20HubSpot.jpg6. 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