Artificial intelligence has rapidly evolved from an experimental tool into a central force driving modern business operations. Within this transformation, HubSpot’s AI Agents, powered by the Breeze framework, are redefining how organisations automate work, scale personalisation, and deliver seamless customer experiences.
Unlike standalone AI tools that operate in isolation, Breeze Agents are deeply embedded into the CRM, giving them unified access to customer context, historical data, and business insights. This native integration allows them to perform tasks with remarkable precision and relevance, helping teams achieve more in less time.
HubSpot Agents are intelligent, goal-driven digital assistants designed to help teams work faster and smarter. They combine automation, reasoning, and data analysis to perform actions directly within the HubSpot platform — from researching prospects to managing customer conversations.
Each agent operates through the Breeze AI environment, which merges structured CRM data with unstructured information such as emails, tickets, and call transcripts. The result is an adaptable AI layer capable of understanding context, predicting needs, and executing actions that enhance productivity across departments.
At the core of this innovation lies Breeze Studio, the workspace where businesses create, customise, and manage their AI agents and assistants.
Breeze offers several key components:
Breeze Assistant: a conversational copilot that can create workflows, summarise CRM records, and generate content.
Breeze Studio: the control centre for building and automating AI agents.
Breeze Marketplace: a catalogue of pre-built agents and assistants ready to install and tailor.
This unified structure ensures agents operate cohesively, sharing information across departments rather than in silos.
Acts as a virtual support team member that responds to customer inquiries across chat, WhatsApp, email, and other channels.
It uses your company’s content — such as knowledge base articles and website pages — to provide accurate, conversational answers. When uncertain, it can hand off the case to a human agent, ensuring smooth collaboration between AI and people.
Assist sales teams by researching target accounts, analysing engagement history, and providing tailored outreach suggestions.
They can combine public information with CRM data to create detailed summaries and insights that help teams personalise communication.
Supports marketing teams by generating and refining content such as blogs, case studies, and landing pages, ensuring alignment with brand tone and audience intent.
In Breeze Studio, users can:
Install pre-built agents from the Marketplace
Customise tone, inputs, and connected data sources
Set triggers to automate actions (for example, when a deal closes)
Control user access and permissions
Monitor performance through detailed output and insights
Admins retain full control over data usage and automation rules, ensuring compliance and trust in every interaction.
Adopting AI agents brings measurable advantages across marketing, sales, and service functions:
24/7 availability – continuous engagement beyond working hours
Unified insights – access to CRM and external data for richer context
Scalable efficiency – handle more tasks without adding headcount
Faster resolutions – reduce response time and improve satisfaction
Empowered teams – free up staff for high-value, strategic work
Together, these benefits translate into higher productivity, reduced friction, and stronger customer relationships.
The introduction of Breeze Agents signals a shift toward a connected, intelligent CRM ecosystem.
As businesses adopt these tools, they move beyond simple automation towards autonomous collaboration — where AI and humans work together seamlessly. The next evolution will bring deeper integrations, real-time learning, and even more personalisation, transforming the CRM into an adaptive partner that anticipates rather than reacts.
HubSpot Agents represent more than a technological upgrade — they mark a new era of intelligent operations.
By uniting data, automation, and human insight, Breeze turns the CRM into an ecosystem where every interaction adds value and every process becomes smarter.
In a business world defined by speed and precision, HubSpot’s AI Agents are not just tools for today — they’re the foundation for the future.